Everything Social Networking
You’ll find all kinds of stuff posted at my blog, so keep checking back. You’ll find a lot of information related to social networking, Facebook, Twitter, Search Engine Optimization (SEO), just cool internet tools and technologies.
Name: Steve Hart
Job: Interactive Development Director for a large media communications company.
Interest: Everything Social Networks, SEO, Blogs, and Media Publishing.
After almost one year of beta testing Xobni, today we launch Xobni 1.7, which is the first version of Xobni without the beta label. Version 1.7 dramatically improves the performance and reliability of Xobni. Users will observe the following improvements:
- Outlook now starts 31% faster*
- Xobni Profiles now load 42% faster*
- Users can control how often and how much data xobni indexes
- Users can control when Xobni is running
* Users with large inboxes will experience more dramatic improvements. We made these improvements for you!
I’ve installed the latest release and the perfomance is extremely better!
- Steve Hart
Check out the rest of the charts here.
- Steve Hart
Using the publish once and distribute everywhere methodology, I have been able to expand social network footprint while maintaining minimum effort.
Here are my activities I share:
1) Articles I find interesting
2) My blog posts from stevekhart.com
3) My infrequent status updates
Given that I subscribed to 10 social networking sites, it would be very time consuming to update my activities on each of these sites. This is where TwiterFeed and Ping.fm come to the rescue. TwitterFeed is a RSS feed processor, while PingFM is a RSS feed aggregator. I feed my favorite RSS feeds (stevekhart.com and Del.icio.us) into Twitterfeed and let Ping.fm distribute the content. Here a schematic of my social publihing model.
Now there a couple of things to keep in mind. First I have two seperate Del.icio.us accounts (delicious is a bookmarking site). One to bookmark articles I like and one to aggregate all my bookmarks (my blogs, my articles, and whatever comes next).
You’d be amazed how many folks still don’t understand how important link building is for high ranking in search engines, and in specific for Google. And, what are valid tactics for 2009, what things have changed?
Backlinks, or ‘incoming links’ are a critical part of your website’s ongoing visibility in search engine results. If you couple this with quality incoming links, you’ll likely see benefit (increased traffic) from people clicking as well.
The game has changed over the recent years. Now, you see the fast emergence of the “social web”, and new tactics such as social networking, social bookmarking, blogging, social news has to be learned. Still, reliance on traditional marketing and public relations is a must, more than ever.
To become and continue to be a leading website, more thought and care must go into developing ‘link bait’ – quality content, tools, widgets and similar – that may receive faster/better links from other websites back to you, with less ongoing work – links just keep coming!
Creating content is not enough – you must promote and drive users back to your site from many channels, which can include PPC (Pay Per Click), for example. Running a quick campaign using Paid Search to send visitors to your content bait is one of the creative ways to build awareness and traffic. Think about your target audience before starting any of this.
Things To Remember When Link Building:
1) Rich Keyword Use – in the anchor text. This is the recognized “blue underline” link that points back to you. Get keywords in there!
2) Trust and Authority – incoming links from other significant sites – to send powerful ‘link juice’ and to help elevate your site as another professional, trusted site amongst users and search engines.
3) Natural Link Acquisition – no massive, short and spiked build up of links, no bad link neighborhoods, but a carefully distributed effort amongst varied IP#’s – to show breadth of sites. No black hat approaches or spamming. Also, remember that sites that have more trust and years established online, can get away with more than newer sites.
Manually searching for these authority sites can take time, but professionals do it all the time. Since relevancy is key, try to stick within your marketplace, but don’t over-analyze either, mix it up.
You can submit to directories, use article marketing, and locate blogs for a wider distribution, and I recommend picking a few strategies to start. Don’t try to do too much, too fast.
Some Tools and Ideas:
a. Keyword link search builder – Linksearch – type in a keyword, and it will build Google search strings to speed up the processs.
b. Directories – you should consider Yahoo Directory, Business.com (B2B), Botw.org, Goguides and JoeAnt to start. If you find 20-40 directories of higher quality and related to your niche, that’s good. Try dmoz.org as well, but it will take a while. To find more, use ISEDB.
c. Social Media Sites - The ‘link juice’ is often excluded on sites in this marketplace, but can garner secondary links and certainly visibility and traffic for your brand. Look into Delicious, Stumbleupon, LinkedIn (B2B), Twitter to start.
These simple tactics and steps should get you thinking about how you must change your link building game for 2009.
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